'A' for success is Riteish's mantra for upcoming film, Aladin

08 October,2009 07:30 AM IST |   |  Shaheen Parkar

Aamir Khan is known to promote his movies in his own ingenious ways. Now here's another actor who has chosen his own creative way to market his film.


Aamir Khan is known to promote his movies in his own ingenious ways. Now here's another actor who has chosen his own creative way to market his film.

Riteish Deshmukhu00a0in Aladin


Tee time
Riteish Deshmukh has been wearing T-shirts with the alphabet 'A' inscribed on them to promote his forthcoming film Aladin.

Says a source from the production team, "Riteish has had 'A' embroidered on several of his T-shirts and vests. He makes it a point to wear them at every event he attends. Aladin is a special film for him and that's his way of showing his enthusiasm about the project."

Riteish essays a reclusive high-school lad who is always seen in his red sweater with an 'A' on it along with his tattered bag.

Says director Sujoy Ghosh, "When I met Riteish at the music launch of Aladin he was wearing a blue pullover with a 'A' on it. I told him it looked cool and he replied that he's got 'A' inscribed on a whole collection of such T-shirts! That's the kind of passion an actor can have for his work."
"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!
Bollywood Aladin Ritesh Deshmukh promotion