Why should we boost ROI with in-app ads?

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The Potential of In-app Ads

With the spread of the pandemic and subsequent calls for isolation and stay-at-home order, the rate of mobile app users, games jumped. As noted in other report, the mobile app industry became a $120 billion business, with increased game downloads and installation hitting 45% between 2019 and 2020. To demystify this growth in app installations, Newzoo presents data showing that of the 3 billion people who play online games worldwide, 2.8 billion plays on mobile devices.

Why Should You Try In-app Ads?

According to the 2021 H1 Global Mobile App Marketing whitepaper, Socialpeta found that the average number of monthly mobile game advertisers is 18K. The same report records the average number of non-game app advertisers is about 70K. The implication is that more brands are embracing in-app advertising, particularly game apps. The trend of in-app advertising points directly to why your brand needs to incorporate the process into your marketing strategy. These reasons include:

• More Opportunities

The standard mobile advertising platforms - Google and Facebook have been fantastic so far. However, you would be missing out on many advantages of the newest and more innovative mobile app marketing channels. A famous case study is the wild success of TikTok in 2021 to the point of hitting the most downloaded mobile app and the second app in recorded consumer spending. Like TikTok, many other apps and games perform well in user engagement.

• Better Creativity in Advertising

With the mobile games' revenue soaring worldwide, advertisers have increased their advertising efforts. According to SocialPeta's 2021 H1 Global Mobile App Marketing WhitePaper, the first half of 2021 saw an average of 504 ad creatives per advertiser, up 183% year-on-year, and over 19 million active ad creatives, an increase of over 180% year-on-year. You can expect more fierce competition among advertisers in ad creatives. While it common to find consumer reviews complaining about ‘too many ads' and how they deny them a seamless interaction with the mobile web and apps. Then it would be a choice to tailor in-app advertising such that it becomes relevant to app users.

• In-app Ads Favor Both Advertisers and Publishers

This symbiotic relationship creates a scenario where all parties are willing to invest in the business, knowing that their interests run parallel. For the advertisers, in-app ads lay a communication channel between them and the app users. For the publishers, the increase in in-app ad revenue is their benefit.

• Understanding Target Audience

The apps in users' devices make it easy to understand their personal lives and habits. With such knowledge, it becomes easy to determine and track their pattern of interests and to create the appropriate in-app ad to target a particular group of users.