20 May,2022 11:34 AM IST | MUMBAI | BrandMedia
Richa Singh
TBS Media - The Brand Story is India's top brand rating company, highlighting brands propelling the country's growth. TBS Media organised the Indian Brand and Leadership Conclave 2022 to honour and showcase the constellation of leaders and brands that have achieved not only great impact but inspired those who work with them and their respective industries. It's time to soak in their glory, so the 2022 edition focused on bringing out the unique stories of brands and leaders who have successfully overcome business leadership challenges innovatively and inclusively.Richa Singh, Managing Director, India and the Middle East, Natural Diamond Council, has successfully overcome challenges and barriers, inspiring many along the way. She was honoured with the HerPower Award at the conclave.
Singh has an astute understanding of people, enabling her to gauge the strengths and weaknesses of her team members and provide them with opportunities that cohesively complement the organisation's working style and yield the best results. She believes in setting clear goals to ensure the professional and personal development of all. This is also the secret sauce of her effectiveness as a leader. For her, leadership is about letting people realise their true potential. So, she helps them make decisions with an eye on the future and an ear to the ground.
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As a leader, her values are sacrosanct: she demonstrates respect for her team and colleagues in the industry, along with an honest approach to everything. This has helped her come a long way in terms of earning not just the respect of her peers, but in achieving the optimal functioning of her organisation. Even when she fails, she ensures she learns from it. Singh strongly believes in the adage âif you trip, make it a part of the dance'.
What may seem like a daunting task to many has been an invigorating one for Singh. She has been navigating change by focusing on connecting with diamond industry representatives and consumers alike to understand changing behaviour and purchase decisions in a dynamic environment. She has gauged evolving industry trends and actively planned to make things different, and accounting for the fallout. What makes her stand out is the consistency and clarity she offers, easily straddling the unique challenges of leading a consumer-facing industry-centric body. Being a true advocate of the power of collaboration, she ensures that multiple teams work in unique ways towards a single objective.
NDC continues to educate consumers about the world of natural diamonds and highlights the positive socioe-conomic and environmental impact through the âdo good' approach of the industry. In 2021, Singh spearheaded the release of the first-ever diamond jewellery trend report in India, featuring the latest trends curated by editors, stylists, designers, celebrities and industry insiders who are arguably the best minds in the luxury sector. She also introduced a pioneering two-day virtual diamond festival, featuring celebrities, experts, industry thought leaders and connoisseurs who united to revel in the brilliance of natural diamonds. These one-of-a-kind initiatives set the stage for the council to collaborate with ace designers and Maison houses alike to highlight their inspiring journey with natural diamonds.
Under Richa Singh's leadership, Natural Diamond Council India had a benchmark 2021 filled with many firsts. Despite being a not-for-profit organisation, their marketing efforts through 220 pieces of content, brand campaigns and 464 retail collaborations delivered 45 million website visits, 306+ million social impressions, 210 million YouTube views and reached 510 million consumers.
Dr. Abhay Kaushik, Founder and Editor in Chief, TBS Media - The Brand Story, said: "Singh is a creative, aware and ethical leader who continues to work on NDC's core objectives of enhancing the integrity of the modern diamond jewellery industry by inspiring, educating and protecting customers. Under her able leadership, the NDC continues to champion the natural diamond dream in India."
TBS Media - The Brand Story is proud to honour Richa Singh with the HerPower Award.
