17 August,2023 06:45 PM IST | Mumbai | BrandMedia
Spekta Cosmetics
Driven by their passion for makeup, they embarked on a journey to revolutionize the Indian makeup market, by creating high-quality, vegan, and cruelty-free cosmetics specifically crafted for brown skin tones.
Founders with a Purpose
Parul Bali, a qualified lawyer from National Law University, Jodhpur, had always dreamt of being her own boss. With a keen entrepreneurial mindset, she saw a glaring gap in the makeup industry- a lack of options tailored to Indian skin tones. Determined to make a difference, Parul launched Spekta (short for "Spectacular"). She spearheads the Marketing and Finance teams at Spekta, drawing on her corporate experience at PwC and Ernst & Young.
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Indu Bali, the heart of Spekta Cosmetics, is a versatile people-person with a background in teaching and remarkable interpersonal skills. Guided by her passion for research, she heads the Operations and R&D teams. Indu now elevates Spekta Cosmetics to new heights, constantly brainstorming innovative makeup products suitable for Indian women.
Spekta's #Spektacular journey
Spekta Cosmetics' journey began with a single-minded focus - creating products tailored for Indian skin tones. They noticed a scarcity of makeup options for dusky skin tones, particularly in lipsticks and nail polishes. Most international brands lacked the shades that resonated with Indians. To fill this void, Spekta Cosmetics diligently researched and launched cost-effective, high-quality, and cruelty-free True Matte Lipsticks specially made in India for Indian skin tones.
Over the years, Spekta Cosmetics has garnered a fast growing customer base, expanding its presence across India. In the last financial year, the brand witnessed an impressive 160% revenue growth, forging beneficial partnerships with major players in the D2C segment, such as Nykaa, Amazon, Flipkart, Kindlife, Smytten and Blinkit. Now, with a strong foundation, they are poised to diversify and extend their product offerings.
Products and USPs
At Spekta, they proudly wear the badge of a 100% vegan and cruelty-free brand, aligning their principles with being animal-friendly and conscious. One of their key differentiators lies in their focus on creating cosmetics suitable for Indian weather conditions. Unlike many makeup products that falter in the harsh Indian summer, Spekta's products are made to withstand such conditions, ensuring product longevity.
The spotlight of Spekta's collection shines brightly on their high-quality matte lipsticks. These long-lasting and deeply pigmented lipsticks are perfect to suit most Indian skin tones from fair to deep and wheatish. Each shade is designed in-house and undergoes extensive development and sampling to perfectly complement all skin tones, celebrating the diverse beauty of Indians. With a clear vision for the future, Spekta Cosmetics eagerly anticipates raising funds and launching a full spectrum makeup range catering to lips, eyes, face, and nails. In addition, they will unveil a line of makeup tools, all meticulously designed to empower Indians, making them look and feel #Spektacular!
In conclusion, Spekta Cosmetics is more than just a beauty brand; it's a celebration of Indian beauty in all its forms. Spearheaded by dedicated founders and driven by a passion for inclusivity, the brand continues redefining the beauty standards in India, paving the way for individuals to embrace their unique beauty with confidence and pride.
