Kidbea Goes Offline to Focus on Personalizing the Customer Experience

Kidbea

With an unwavering commitment to providing top-quality products for infants and toddlers, Kidbea is delighted to announce its exciting venture into the offline world. Already thriving in over 20 Multi-Brand Outlets (MBOs) across the country in partnership with esteemed brands like BabyAmore and ShopperStop, Kidbea is set to elevate its offerings with the planned launch of 10+ Exclusive Brand Outlets and an additional 200+ Multi-Brand Outlets by the end of the financial year 23-24.

Since its inception, Kidbea has been dedicated to revolutionizing the shopping experience for parents and children by offering a wide selection of products that prioritize sustainability, affordability, and ultimate comfort. By venturing into physical retail spaces, Kidbea aims to deepen its connection with customers and enhance the joy of shopping through a range of captivating in-store experiences.

Having already established a strong presence in 20+ Multi-Brand Outlets, Kidbea has partnered with reputable brands like BabyAmore and ShopperStop to make its thoughtfully curated products accessible to a broader audience. This existing offline footprint has provided Kidbea with valuable insights into the needs and preferences of parents and children, fueling the company's enthusiasm to expand further.

A strategic alliance with The Baby Shop, a leading destination for baby products, has been instrumental in propelling Kidbea's offline expansion journey. This collaboration has also facilitated meaningful partnerships with renowned hospital chains such as Cloudnine and Fortis, further solidifying Kidbea's reputation as a trusted and reliable brand.

"We are thrilled to bring Kidbea into the realm of physical retail through our Exclusive Brand Outlets and extended Multi-Brand Outlets. Our successful partnerships with brands like BabyAmore and ShopperStop have demonstrated the immense potential of connecting with families in brick-and-mortar spaces. The love and support we have received from our customers inspire us to expand to more cities, welcoming even more families to experience the joy we have to offer," said Mr. Hussain, CEO & Co-founder.

"In today's dynamic market, consumers go through various touchpoints, from curiosity and awareness to consideration and product trials, before making a purchase. While the online medium offers excellent options at many of these touchpoints, it may not cover all aspects. With this in mind, we wanted to provide our customers with an all-encompassing experience across these touchpoints," shared Swapnil Srivastav, CMO & Co-Founder.

CPO & Co-founder Aman Kumar Mahto added, "Our expansion into the offline market marks an exciting chapter in our journey. We are enthusiastic about creating memorable moments with our customers and offering them even more choices to dress their little ones in style."

The upcoming launch of Kidbea's offline expansion will undoubtedly open new avenues for parents to explore the world of sustainable and delightful kidswear, making Kidbea an even more cherished brand in the hearts of families nationwide.