KDM takes a quantum leap as national brand

KDM Founder N D Mali and KDM Co-Founder Bhawarlal Suthar

KDM, a leading Mumbai-based consumer lifestyle & mobile accessories brand, attracted a strong pull of curious visitors at both the 29th Convergence India Expo and MAG World Expo held respectively at Pragati Maidan, New Delhi from March 23-25, 2022 and KTPO, Bengaluru from March 10-12, 2022. Having emerged as a home-grown brand to watch out for at international trade fairs, KDM is now eyeing to cement its position on a national level. It is now gearing up to reach over 1 lakh dealer network by 2025 with a vision of 'Har Ghar KDM' and is all set to be a household name in every town and remotest area of the country by expanding to various parts of India.

Mr. N D Mali, Founder, KDM said, "We are proud to gain so much attention and appreciation at the Convergence India Expo and MAG World Expo. What better way for a brand to present itself as cool and relevant than by partaking in expos like these? Positioning your brand in new and engaging ways will create new customers. We are all set for the next leap of exponential growth."

The company gives a lifestyle choice to people living in tier 2 and 3 cities. There are many big brands in the market that are giving the best quality products but those are not affordable to the masses, especially in tier 2 and 3 cities. Mr. N D Mali wanted to fill this space through KDM by serving the masses with quality and affordable mobile accessories.

Mr. Bhawarlal Suthar, Co-Founder, KDM said, "Both the events were a resounding success, with the exhibit of KDM receiving an overwhelming response from guests and visitors. It gave customers a chance to connect and engage with the brand. We always believe in introducing awesome products at amazing prices."

KDM's creative festive campaigns also align with the brand's slogan - Karo Dil Ki Marzi. Its first video launched during Navratri festival featuring veteran Bollywood actors Brijendra Kala and Deepshikha Nagpal created a strong buzz and amassed one million views in a week's time. This was followed by a series of videos with television actor Paras Kalnawat. The strategically thought campaign ‘Karo Dil Ki Marzi' is all about the brand persona. Everyone aspires to live his/her life to the fullest but due to external pressures and responsibilities always keep his thoughts within his heart. KDM products inspire people to live their life through music. It is the small wishes and aspirations which make us happy, those unfulfilled hobbies and passions like dancing, singing, painting, blogging and endless lists which KDM products empower its users to do so.

KDM's another unique campaign gave customers a chance to connect and engage with the brand. To mark Uttarayan festival, KDM roped in popular Gujarati folk singer Geetaben Rabari as its brand representative for ‘Maari Patang KDM Ne Sang' campaign in Gujarat. The youth are drawn towards fusion and music accessories have evolved into a lifestyle statement. Also since music is an integral part of Uttarayan, the festival would have been incomplete without value for money quality music accessories. Hence, Geetaben Rabari's endorsement to be a KDM user struck a chord with her fans alike. She being a brand representative, the brand got a massive recognition across Gujarat.

Big Brands comes with Big Price Tag, unlike KDM who caught the pulse of India and thus emerging as one of the vibrant brands of the country. It has developed a wide variety of products under mobile accessories and lifestyle segments, which ranges from mobile chargers, earphones, speakers, neckbands to headphones.