ITC Fabelle introduces ‘One Earth’ Collection

At the unveiling of ITC`s Fabelle One Earth, Australian Celebrity Chef Andy Allen, Rohit Dogra Chocolates, COO - Coffee, Confectionary & New Category Development Foods Division, ITC Limited , and cricket icons Dinesh Karthik, Waqar Younis, and Lisa Sthalekar were present.

A unique reimagination of unifying the world through chocolate

• Fabelle One Earth is an exquisite and one-of-a-kind collection of 10 meticulously handcrafted truffles, each infused with a special ingredient inspired from 10 different countries
• The delectable collection represents a fusion of the unmatched expertise of Fabelle Master Chocolatiers and the culinary brilliance of Australian Chef, Andy Allen
• This unique creation was unveiled in the presence of celebrated cricketers, Dinesh Kartik, Waqar Younis and Lisa Sthalekar.

National, 14^th October 2023: Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd., is recognised for creating unparalleled chocolate experiences for its discerning consumers. In the last few years Fabelle has introduced several industry firsts such as the Fabelle Trinity - Truffles Extraordinaire -World's most expensive chocolate, Fabelle Finesse - World's finest chocolate', setting a benchmark for the global chocolate industry.

Continuing the legacy, Fabelle this year is set to entice chocolate lovers with a novel creation. Inspired by the sentiment of 'Vasudhaiva Kutumbakam' - The World Is One Family, Fabelle introduces its latest innovation - Fabelle One Earth Collection. At an event held at the ITC Sheraton, New Delhi, Fabelle, in a strategic collaboration with Chef Andy Allen, an acclaimed Australian food critic and TV presenter, unveiled this delectable fusion of global flavours and cultures.

This signature luxury chocolate offering has been meticulously handcrafted with finest ingredients and cocoa. It comprises of 10 unique truffles, each of which truly represents the essence of the rich and diverse flavours of nations from across the world - Afghanistan, Australia, Bangladesh, England, India, New Zeland, Netherlands, Pakistan, Sri Lanka and South Africa.

ITC Fabelle Master Chocolatiers, known for their unwavering commitment to excellence conducted multiple iterations and co-creation sessions with Chef Andy Allen to perfect each truffle. A selection of hand-picked ingredients, including Afghan Figs, Australian Macadamia, Bangladesh-inspired Posto, England's Morello Cherry, India's Walnut, Condensed Whole Milk from the Netherlands, New Zealand's Apple, Aqua Rose from Pakistan, Sri Lankan Coconut and South African Orange, were artfully harmonised with the unparalleled excellence of Fabelle's chocolates. Each truffle therefore tells a unique story of the country that inspired this specific creation. This limited-edition offering will contain 10 truffles (130g) priced at INR 999/- inclusive of taxes, and will be available at Fabelle boutiques across Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata and Mumbai.

The chocolate truffles serve as a testament to the artistry of ITC Fabelle Master Chocolatiers. They carefully combined these international ingredients with Fabelle's premium chocolate to deliver a sensory journey that transcends borders and celebrates the universal love for chocolate much like sports.

To celebrate the launch of 'Fabelle One Earth', the event was graced by eminent personalities associated with the world of sports and cricket. Dinesh Karthik - Indian professional cricketer and commentator, Waqar Younis - Pakistani cricket coach, commentator and former cricketer, and Lisa Sthalekar - Australian cricket commentator, former cricketer and captain of the Australia women's national cricket team exchanged ‘One Earth' as a gesture to honour the essence of unity and community.

Emphasising on the launch of Fabelle One Earth, Mr. Rohit Dogra, Chief Operating Officer - Chocolates, Coffee, Confectionary & New Category Development Foods Division, ITC Limited, said "Fabelle is dedicated to giving chocolate lovers true world-class experiences. With Fabelle One Earth, we aim to bring people together through the magic of chocolate. This special collection has 10 distinct truffles, each with a singularly delectable taste. The assemblage of speciality ingredients inspired from different countries brought together in one box of chocolate truffles, the ‘Fabelle One Earth' showcases the brand's commitment to creating unique tastes and textures."

Commenting on his first collaboration with the brand, Andy Allen, Australian Food Critic and TV Presenter, said "Fabelle has one of the finest collection of chocolates in the world in my view. It has been an absolute pleasure to work alongside the Fabelle team to bring alive this masterpiece. Fabelle One Earth is a culinary journey that encapsulates the essence of diverse cultures and flavours from ten different countries. It was result of countless hours of craftsmanship, relentless commitment and tireless exploration of global flavours that have gone into the curation of each of the truffles. We are extremely happy with the outcome and hoping that everyone enjoys this beautiful amalgamation of chocolate and culture."

For more information about Fabelle One Earth Collection and other exquisite Fabelle Chocolates offerings, please visit www.fabelle.in.

About Fabelle Chocolates:

Fabelle Exquisite Chocolates was launched in 2016 with the pursuit to craft the finest luxury chocolate experiences in India, rivalling the best in the world. Crafted with the world's best single origin cacaos, exotic ingredients and the in-house expertise of Fabelle Master Chocolatiers, the range brings alive the ultimate luxury chocolate experience. Today, the brand operates 14 flagship luxury chocolate boutiques across Indian metros, premium retail outlets and is available digitally through leading E-commerce websites like ITCStore.in, Amazon, Flipkart, BigBasket, food delivery service apps, including Swiggy & Zomato.