Informa Market’s Vitafoods India: The Latest Expo Creating Buzz Among Indian Nutraceutical Ecosystem

Geographically positioned for the Indian market, Vitafoods India exclusively serves the nation's expanding nutraceutical sector, which has grown significantly during recent years, particularly in the wake of the epidemic. The two-day event is slated to take place at ITPO, Pragati Maidan, New Delhi, on February 16 and 17, 2023.

Vitafoods' capabilities and accomplishments on a global scale stem from a single goal: uniting the nutraceuticals sector. It accomplishes this through planning occasions and venues for professionals to interact, exchange knowledge, and transact business in the European and Asian markets. The stated goal of Vitafoods India is to create a nutraceuticals community that is both knowledgeable and empowered. The company will serve clients in the four major nutraceuticals sectors of ingredients and raw materials, finished goods, contract manufacturing and private label, services, and equipment.

Nutraceuticals that combine the words ‘nutrient' -- a nutritional food component -- and ‘pharmaceutical' -- a medical drug -- are witnessing a current CAGR of about 21%, further fueled by technology. The rich Indian heritage of herbal medicines and supplements along with the rising demands of dietary supplementation help act as a propellant for this industry. Besides, the Indian Govt has been an active proponent of all things homegrown, and Ayurvedic and herbal supplements are vital to this sector. The industry has been further encouraged by policies such as allowing 100% FDI in the nutraceuticals market.

The introduction of Vitafoods India has attracted significant interest from the domestic nutraceutical industry. Over 60 exhibitors with presences both domestically and internationally will take part in the inaugural edition of Vitafoods India. KSM-66®ï¸ Ashwagandha is already confirmed as the title sponsor, and other significant exhibitors, including Bio-gen Extracts, Allianz Biosciences, Aker Biomarine, Biofern, Anthem Biosciences, Gangwal Chemicals, Botanic Healthcare, Brenntag Ingredients, Synthite Industries, Natural Remedies, Generex Pharmassist, Vantage Nutrition, and Yasham, are ready to take advantage of the platform to showcase their goods, generate business leads, and connect with global suppliers and decision-makers.

Speaking at the announcement of the launch of Vitafoods India, Mr Yogesh Mudras, Managing Director, Informa Markets in India, said, "India has been one of the countries with the fastest-growing markets for nutraceuticals and dietary supplements. At the same time, with a share of just 2% with regards to the global market and only a few companies associated with it, India has an immense opportunity in this sector of healthcare. Nutraceuticals bank on the principles of health maintenance, early intervention, and disease risk reduction, which has become even more significant post-pandemic. While India is home to the tried and tested Ayurvedic formulations and innovations that have a strong foothold in the global market, its 52 agro zones that nurture over 7,000 plants and herbs can be leveraged to further fuel nutraceutical innovations.

"Vitafoods India, with its enduring global legacy, hopes to inform, educate and collaborate within the burgeoning Indian market. The expo will be timely and relevant to the Indian market in the new normal and will no doubt propel the industry's valuation of 100-billion-USD by 2030," he added.

Speaking on the maiden edition and potential of Vitafoods India, Mr Kartikeya Baldwa, CEO, KSM-66®ï¸ Ashwagandha stated, "India's nutraceuticals market has seen a rapid growth in recent years. There is now enough critical mass of players and companies, so a well-constructed forum for interactions can enable parabolic expansion. Vitafoods has successfully created these kinds of forums in other parts of the world and is debuting now in India. Conversations and exposure at Vitafoods India have the potential to spark strong innovations and partnerships. The KSM-66 Ashwagandha team is excited to be in the Vitafoods India inaugural show in February 2023."

Top international buyers from the nutraceutical industry will attend Vitafoods India's feature areas, which include an innovative product zone, a unique Mintel global trends zone, a concurrent conference with tonnes of useful information, and a zone for novel products. The show has received substantial assistance from top nutraceutical organisations like the Expert Nutraceutical Advocacy Council (ENAC), the Association of Herbal and Nutraceutical Manufacturers of India (AHNMI), Health Foods and Dietary Supplements Association (HADSA), Women in Nutraceuticals (WIN), and Plant Based Foods Industry Association (PBFIA) through strategic partnerships.