22 April,2022 03:16 PM IST | Mumbai | BrandMedia
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In his book Theory of Colours, the German philosopher Johann Wolfgang von Goethe ascribed emotive attributes to colours. For instance, he mentioned that the red-yellow transitional combination conveys warmth and joy. The chromatic yellows and luminous cobalt blues of Vincent van Gogh's paintings are often associated with his sombre impressionistic style.
The relationship between colours and emotions is central to marketing and branding, as seen in the decades-old logos of brands like KFC, Starbucks, United Airlines, and Porsche. It's said that 80% of the information users get from a logo is courtesy of the colours used. Google, one of the world's most successful businesses, is said to have tested 41 shades of blue for their UX.
The power of colours to calm, energise and inspire can similarly be used when choosing your wall paints. With a vast palette available in Berger's interior paint colour catalogue, it's possible to find just the hues you desire for your home.
As a field, colour psychology hasn't been documented well enough, but the psychological effect of colours is universally accepted. According to this field, colours and their combinations can be used to elicit certain emotional and physiological responses. This meaning of colours finds application in everyday life all around us. For instance, yellow is a popular choice for placebo pills rather than cooler colours, streetlights with a bluish tint are said to reduce crime, and red is commonly seen on the branding of fast-food chains as this colour increases your appetite. Every colour on the colour psychology chart is said to evoke an emotional response.
Colour psychology is closely linked to mood and different emotional responses. Here's a look at the effect different colour groups could have on your home:
Warm colours, such as red, yellow and orange evoke feelings of cosiness, vibrancy and energy. Deep shades of red like Empress Rose, which convey passion and confidence, are great choices for the master bedroom. If dark colours don't appeal to you, but you're open to new ideas, try Berger's Colours & Emotions tool. This lets you choose an emotion and combine it with a colour of your choice. For instance, combining âpeaceful' with red shows interesting shades like Fruit Punch and Rosemount. In the same group of bright colours, yellow represents optimism and is said to improve analytical thinking, while also allowing creative expression. This can be a good choice for your study or home office. Choose a metallic feel with Berger's Silk Illusions Design Metallica emulsion, which also offers colour effects like Moon Rock and Flora for a classy finish.
"Cool" colours like blue and purple are said to be calming, breeding feelings of trust, inspiration and sincerity. The colour is integral to the brand identity of several historically strong companies such as PayPal, Samsung and Ford. Shades of blue and purple have become popular choices for home offices, living rooms and guest bedrooms. Not sure how colours like Wild Pacific or Newport will complement your space? Try these shades on Berger's Preview Facility paint colour checker. This tool helps preview it on the walls using photographs of your home.
Known for their versatile colour personalities, shades of greens and purples are highly customisable in terms of their coolness and warmth. For instance, teal is cooler because of the presence of blue in it, and forest green is made by blending green with a warmer colour. A shade like Bright Batic can be both inspiring as well as calming. Purple, too, can have a wide spectrum of shades, from a vibrant colour such as Mi Amor to the deep, mysterious Violet Abyss. Similarly, different shades and texture types of the colour pink can evoke a range of moods, from playfulness to innocence and from sophistication and wisdom.
Some colours like April Glow and Bellisima create an illusion of purity and cleanliness and can be great choices for accents and ceilings. Lighter versions of sky blue and softer greens can liven up smaller spaces, like your walk-in closet, kitchen or bathroom. As wall paint colours, they also respond well to natural light, bringing the outdoors in and helping you relax.
Earlier, some colours were avoided as they were thought to evoke sadness or anger. However, with innovation and technological advancements, glamourous sheens of these colours have been created to make a style statement, while being welcoming. Such colours of happiness give your villa or mansion an opulent look. You can either use a paint colour detector tool or ask the specialised colour consultants at Berger Express Painting. They will visit your home and recommend the best colours for any emotion and suggest imaginative colour schemes.
