Do Instagram Reels really help to reach or connect with your target audience?

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Most brands today have seen how powerful social media platforms can be. We have seen campaigns upon successful campaigns that have taken brands from almost no followers to being viral overnight. And these platforms are still evolving every day.

Take the latest Instagram addition, for example. Instagram reels have become the go-to format for a lot of brands and influencers in talking about products and experiences. All it takes now is a 15-30 second video and your audience knows exactly what you want them to. No doubt, it's a very fun alternative to the usual modes of uploading content.

But for a lot of brands, reels are still a source of conflict. And that is bound to stay unless you try to find out what Instagram reels can do for you in building your brand and connecting with your audience. For the uninformed, we're jotting down a few things you should know about Instagram reels as a brand.

You have your audience's attention

Imagine giving out vital information in 30 seconds. It's not easy. But what makes it better is that now you have your audience's attention because you're giving out really helpful information about your product and services from the very first second. Considering the crucial fact that people have a really short average attention span, reels are a win-win!

You can retarget your audience

As of now, every brand using reels is on the same footing - no way to promote their reels. But if your audience has ever viewed your content before, they are likely to be suggested your reels. Instagram algorithm recommends reels to users who have interacted with similar content before. So, reels are also your chance to connect with people who have never been your audience in the past, but who might be interested in what you have to offer.

You communicate better

We have all used Instagram stories to host polls and ‘Ask Me Anythings' about our brands that people aren't likely to know. While those are still great methods to find out what the audience prefers or wants to know, reels can be used to answer these questions better.

There is more that you can communicate using audio, text, visuals, filters, all at the same time.

You can encourage transparency

A lot of brands have begun using reels to be more open with their customers. Behind-the-scenes videos, being honest about their experiences as brands, talking about mental health, being transparent about workloads through popular reel content has become quite the norm and been widely accepted by the audience in a positive light.

Influencer collaborations are still as effective

Influencer marketing with the help of Instagram reels can expand your brand's reach. Influencers relevant to your brand can do what they do best and endorse your products through reels. This can not only spike up the number of followers and expand your reach but also help you get some genuine leads and sales.

While there is much to be discovered, using reels to create your version of viral is sure to pay off in the long run.

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