The business of photography

Web host and photographer, Shraddha Kadakia will be conducting a special workshop on the business and marketing side of photography, this weekend

Dressed in jeans, T-shirt, a multi-pocketed jacket, and with a large tripod in her hand; at times, she negotiates tall grass to find the perfect angle, and on other occasions, she is atop a moving crane. Mumbai-based photographer Shraddha Kadakia's focus and dedication to her craft is commendable. Founder of the Just Click Image Making Company as well as the host of the Web TV show, Shoot It Right, she has been sharing her knowledge and insights on photography, on the web for a while now. This weekend, Kadakia will conduct a special workshop that will explore the marketing and business side of photography.

Shraddha Kadakia

What to expect
"I believe in spreading awareness about photography," says Kadakia, who founded her company nearly 10 years ago. When we ask if it was the same desire that motivated her to launch her own Web TV show, Shoot It Right, to which she says, "While
conducting physical workshops, I could reach out to 50-100 people at once, but with online, there's no such limit."

Her show, Shoot It Right, which started in April 2013 has generated 298,580 views and has more than 1,700 subscribers. The YouTube channel offers insights on everything related to photography — from the basics of DSLR, to advanced techniques on capturing monsoon, nature trails and other areas.

But Kadakia says that a lot has changed in the last few years, especially for commercial photographers, and hence, the need to adapt accordingly. "When I started a decade ago, people were interested in photography only, but now they are asking for more professional YouTube type videos," she explains.

Her upcoming workshop hopes to introduce upcoming photographers to different business and marketing opportunities and challenges that may emerge in the field. "Every two years, we need to add new verticals to be able to give our clients more options in visual communication. I started as a photographer, but we have expanded into several other areas, including consultancy to setup in-house videos, conducting workshops. With e-commerce there's a huge demand for visual materials," she adds.

On :June 27, 10 am to 1 pm
At: Just CLick Image Making Company, 14, second floor, Municipal Industrial Estate, Vallabh Bhai Road, Vile Parle (W).

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